If you are in a role where you are dealing with customers like in most businesses, your valued person in the relationship is the customer. The way you are making your money is by selling them your products or services. So if your business is offline like McDonalds or online like Zappos, you need to build trust with your customer. It all comes down to service and how secure they feel buying from you. Most people get the concept for local business, but how does this transfer to the online world? The online realm depends on a couple of factors for this.
The way your site is designed can be a huge factor in developing customers trust intially, and in the same way, you want to make your page to load quick and this depends mainly on your web solutions used.. If your CMS is not written efficiently, and it takes seconds to retrieve your website content, then people may just hit the back button before they even see anything. Same plays the role in design – if it looks nicer you will make more sales or inquiries. Think about it – if you have a site that looks like your young cousin built for you, then people willl think twice about giving you credit card information. If you have a professional look, then people immediately feel comfortable.
The speed of your site plays a large part in building trust and your web hosting provider plays a huge role in that. Choosing an affordable web hosting solution may not be the best choice if it means thousands of sites are hosted on the same server and it causes slow periods. If you buy a more dedicated solution, you will load quickly and people will feel like they can get things accomplished quickly and make their purchases.
A secure ssl certificate is the final thing you need if collecting data from your customer. People are trained to look for the lock when putting personal information especially a credit card. If they do not see the lock or https in the URL, they will likely leave and you will lose the sale and their trust. Identity theft is a major concern and no one wants it to be stolen online from your site. Most won’t even give their credit card at all online, and the others are very careful of where they use it.
Remember these important facts and you will build the trust with your customer sitting on their computer from wherever they are.
