The current popularity in Twitter and the fact that the company are actually trying to get themselves into real time search has made Google take notice.
Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.
What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some highly competitive terms, this ten over the next few days drops off on to page two, three and then eventually disappears from the SERPs.
It seems as though Google have increased the algothirm to bring in fresh results a lot more. Again this is great for that extra little bit of exposure.
A great example of this is the term “SEO“. Firstly it was David Naylors post about geo targeting which came straight into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then slowly started shifting out.
So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.
Whatsoever happens it will be beneficial to see how Google plan out this one and how it develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.
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