Well you waited breathlessly for our follow up here you go , Phrase each of your final 1 or 2 follow up messages in the form of a question.

Ask your prospect why he hasn’t yet placed an Order?

1. Try to get him to actually respond.
2. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will Order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will Order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?

Why not find out more about Autoresponders with our most popular recommendation .